PRIVACY POLICY

Your privacy on the internet is important to us at Brianna Babywear. Our online privacy policy ("Privacy Policy") describes the types of information we gather online and how we use it. Please read this information carefully. If the online information practices of Brianna Babywear change, we will let you know by posting the Privacy Policy adjustments on our Web site. We will notify you by email of any such material changes before we use your Personal Information in a manner not previously disclosed in our Privacy Policy. At that time, we will remind you that you always have the opportunity to opt out of any new use of your Personal Information (as more fully set forth below). This Privacy Policy does not cover our offline privacy practices, which are described in our Privacy Statement for Brianna Babywear stores.

Use of Information by Brianna Babywear

We gather certain types of customer information in an effort to improve your shopping experience and to communicate with you about our products, services, promotions and contests may also use this information to make offers to you, help us develop and improve our site to your interests.

Aggregate Information Collected Online by Brianna Babywear

Aggregate Information is non-personally identifiable/anonymous information about you, such as age, gender, types of products purchased, pages you access most frequently or search terms you enter. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information. For example, the number of people who shopped at briannababy.com who are 25 years of age is Aggregate Information that does not personally identify a specific user. Tracking Internet Protocol (IP) addresses is one method of collecting Aggregate Information about your activities online and information volunteered by you. An IP address is a number that is automatically assigned to your computer whenever you surf the Web. The computers, which deliver the Web pages to you, automatically identify your computer by its IP address. When you request a page from our site, our servers log your IP address.

Personal Information Collected Online by Brianna Babywear

Personal Information is collected online when users voluntarily register with Briannababy.com to purchase items, receive electronic newsletters, use community and communication services, answer surveys and enter contests and other promotional opportunities provided on briannababy.com. We also maintain a record of your product interests and purchases online. We may receive personal usage and demographic information from our stores and from third parties we work with.

Sharing Information Collected Online with Third Parties, Consultants and Affiliates

Brianna Babywear does not share, sell or trade with third parties your Personal Information gathered online, such as email addresses, Personal Information collected as part of an online survey or other specific details about you. We do not contribute to or participate in cooperative databases, which give other companies access to such Personal Information. [For privacy purposes, all information relating to our customers is stored on a highly secure server, and all credit card information is stored in an encrypted format.]

Brianna Babywear may share Personal Information gathered online with or for any internal business purpose and may also divulge Personal Information if such information is required for Brianna Babywear to comply with any valid legal process, such as a subpoena, search warrant, statute or court order, or if Brianna Babywear believes that membership has been used to commit unlawful acts or acts that may endanger the health or safety of another user or of the general public. In addition, Brianna Babywear receives personal usage and demographic information from its affiliates and from third parties and uses this information to improve our products and services.

Brianna Babywear may share Aggregate Information with affiliates and consultants for any internal business purpose and with third parties for their advertising and promotional purposes.

Information Collected by Brianna Babywear

Brianna Babywear collects two types of information about users: "Personal Information" (such as name, email address, mailing address and phone and credit card numbers) and "Aggregate Information" (such as information about how many users log on to our sites on a daily basis).

Use of Cookies

A cookie is a small data file that Web sites, when you visit them, often store on your hard drive. A cookie may contain information (such as unique user ID), which is used to track the pages of the sites you've visited. Brianna Babywear uses cookies to make your experience more enjoyable in a number of ways. Brianna Babywear also uses cookies to measure activity on our site, which allows us to determine which areas and features of our site are most popular. This information allows us to make improvements and updates to enhance your BestnCo.com experience. Parts of our site, may not function if you do not have cookies enabled. You can set your browser to refuse cookies, or to alert you when cookies are being sent. If you turn off cookies or refuse them, though, you will not be able to make a purchase from our site, nor will we be able to recognize you as a registered user to allow you access to your account information.

Notice to P3P Users

The Platform for Privacy Preferences Project ("P3P") is a standard developed by the World Wide Web Consortium ("W3C") that provides an automated, machine-readable mechanism for understanding the use of your Personal Information by the Web sites you visit. P3P uses a standardized set of multiple choice questions covering the major elements of a Web site's privacy policy to provide a cross-section of how the particular Web site handles the personally identifiable information of its users. P3P-enabled browsers can automatically read this set of preferences made available by P3P-enabled Web sites and compare this information to the user's own set of privacy preferences. For example, Internet Explorer 6.0 requires third parties to set cookies to deliver P3P "compact" cookie policies with their cookies, and other browsers may use this mechanism soon. To enhance your online experience further, the Brianna Babywear Web site is now P3P enabled. For more information on the W3C and P3P, please visit http://www.w3.org/P3P/. Given certain limitations in the parameters chosen by W3C, however, the P3P mechanisms may not describe Brianna Babywear's privacy practices as accurately as this Privacy Policy. Accordingly, where discrepancies exist between this Privacy Policy and the P3P "compact" policies, this Privacy Policy shall control.]

Security and SSL

Protecting your order information is a priority for us. We use Secure Sockets Layer (SSL) technology to protect the security of your online order information. To check the security of your connection, look at the lower left-hand corner of your browser window after accessing the server. If you see an unbroken key or a closed lock (depending on your browser), then SSL is active and the server is secure. You can also double-check by looking at the URL line of your browser. When accessing a secure server, the first characters of the site address will change from "http" to "https." Some versions of browsers and some firewalls don't permit communication through secure servers. In that case, you won't be able to connect to the server and therefore won't be able to place an order through a secure connection.

E-mail and Electronic Newsletters

Brianna Babywear and its affiliates may offer electronic newsletters and emails to those who have provided their email address. You will only receive a newsletter or email if you agree during registration or directly from our newsletter sign-up form to receive these items. Unsubscribe instructions are included in each electronic newsletter and email. Please note that when you make a purchase from Briannababy.com we will send you an email to confirm your order and may also need to contact you via phone, postal mail or email if we have other questions regarding your order.

Information Removal

If you prefer not to receive information from Brianna Babywear, either by email or postal mail, please let us know by sending us an email at unsubscribe@briannababy.com Please be sure to include your full name, email address, postal address and any message. Please note that such requests may take up to [six to eight weeks] to become effective.

Children and Privacy

Brianna Babywear is concerned about the safety of children when they use the internet, and understands that children may not understand all the provisions of our Privacy Policy or make informed decisions about the choices that are made available to adult users of the Briannababy.com Web site. We encourage parents and guardians to spend time with their children online and to be familiar with the sites their children visit. The Briannababy.com Web site is not directed to children under the age of 13, and we will never knowingly request personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. If we become aware that a customer is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files.

Links to Other Sites

Briannababy.com may contain links to sites other than our own. Those sites may have their own privacy policy or no privacy policy at all. We have no responsibility for those sites and provide these links solely for the convenience of our visitors. Such links may be to advertisers, content providers or other companies who may use our logo and/or style as a result of a co-branding agreement. These sites may send their own cookies to you and may collect information and use it in a way inconsistent with Brianna Babywear's Privacy Policy. We encourage you to review the privacy policies and terms of use of any third-party sites or services before providing any of them with any of your Personal Information. Brianna Babywear does not control the content that appears on these sites and takes no responsibility for their content, nor should it be implied that Brianna Babywear endorses or otherwise recommends such sites or their products or services offered.

Community and Public Areas

Information posted to message boards, chat areas, club and home pages is available to the general public. Please use caution when posting any such information. Although Brianna Babywear strives to protect our users' privacy, we cannot guarantee the security of any Personal Information you provide in these areas. Users under the age of 18 should be particularly careful not to provide any personally identifying information while using chat rooms or message boards. Users of chat areas and message boards must also follow acceptable standards of behavior when posting messages online. Brianna Babywear reserves the right to, but is not obligated to, refuse or delete any content that in our sole discretion is considered inappropriate.

Corrections To Personal Information Collected Online

You can ask us by email to info@briannababy.com for a summary of any Personal Information that Brianna Babywear has retained about you. We will send such information for review only to the email address that we have on file for the visitor name that is associated in our database for such information. If at any time you wish to change, correct or update your Personal Information, or have it removed from our database, please contact us by sending an email info@briannababy.com Please be sure to include your email address, full name and postal address.

Additional Information

No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Brianna Babywear to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Information, Brianna Babywear cannot ensure or warrant the security of any information you transmit to us. Any such transmission is done at your own risk. If you choose to visit our site, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use, including but not limited to limitations of damages and application of the law of the State of Connecticut. UNDER NO CIRCUMSTANCES, INCLUDING BUT NOT LIMITED TO NEGLIGENCE, SHALL BRIANNA BABYWEAR OR ITS AFFILIATES BE LIABLE FOR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF THE INFORMATION OR MATERIALS ON THE BESTNCO.COM SITE, EVEN IF BRIANNA BABYWEAR OR AN AUTHORIZED REPRESENTATIVE OF BRIANNA BABYWEAR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Acceptance of Terms

By using the Briannababy.com Web site, you signify your acceptance of our Privacy Policy. If you do not agree to this Privacy Policy, please do not use Briannababy.com Web site. Your continued use of the Briannababy.com Web site following the posting of changes to these terms will mean that you accept these changes accordingly.

Last modified: November 7th 2007-11-07

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